Your AI co-founder

An AI co-founder that tests your business with you.

Talk to Morphi about your business. Marpitch builds your Business Brain, finds the weakest point and runs a small, real test with your own customers. What you learn becomes evidence, and the evidence becomes your brief, your PRD and your pitch deck.

Sign in with your inviteSee how it works

Private pilot. Marpitch is open to a small group of invited founders and free while the pilot runs. Not invited yet? Ask for a place.

Nothing changes without your approval.

  1. 1Understand
  2. 2Decide
  1. 3Test
  2. 4Learn
  3. Repeat

Morphiyour AI co-founder

One conversation builds your Business Brain

Marpitch is for early-stage founders. You talk, Morphi listens and keeps what matters in your Business Brain: eight domains, each with its own coverage. Every fact is marked confirmed or assumption, so you always see what you know and what you are still guessing.

You stay the decision-maker. Morphi proposes. Your Business Brain only changes when you approve, and every change becomes a new version.

Your Business Brain: eight domains

  • Identity & direction
  • Customers & market
  • Product & service
  • Operations
  • Finance & resources
  • Team & roles
  • Brand & comms
  • Decisions & learning

Example facts

  • 8 cafés buy beans from you every weekConfirmed
  • Cafés would pay for a monthly planAssumption

How it works

Understand, decide, test, learn

Each loop is one small, real test. Its result goes back into your Business Brain and points to the next decision.

  1. 1

    Understand

    Talk to Morphi

    Tell Morphi about your business in your own words. Morphi builds your Business Brain across eight domains, shows how much of each is covered and marks every fact as confirmed or assumption.

  2. 2

    Decide

    Pick one mission

    Morphi finds the weakest point and proposes a mission: a small, real test with your own customers. For example, offering a monthly plan to the 8 cafés you already supply.

  3. 3

    Test

    Sign a short contract

    You sign a short contract: the hypothesis, the success bar you set before the test, the evidence minimum and the window. The Validation Agent prepares the message, the questions and what to note. It never contacts anyone. You send it.

  4. 4

    Learn

    Record what happened

    Tell Morphi what happened. Morphi records only the numbers and quotes your words support, after you say yes. The verdict (met, not met or unknown) comes from the contract's rule, not from the AI. With your approval, the learning updates your Business Brain: version 1, then 2.

Then back to the next decision, with a Business Brain that knows a little more.

What you get

Living documents, written from your Business Brain

When your Business Brain changes, your documents can follow. No blank pages, and no numbers you did not give.

  • Business briefWhat you do, for whom, and what you know so far.
  • PRD & MVP scopeWhat to build first, and what can wait.
  • Assumption mapWhat you are still guessing, ranked by risk.
  • Pitch deckTen slides, as PowerPoint or PDF.
  • Investor one-pagerYour story on a single page.
  • Lean CanvasThe whole model on one sheet.
  • Brand briefVoice, audience and positioning.

Every claim shows where it came from

Each statement cites its source in your Business Brain and shows how sure it is.

  • Confirmed
  • Assumed
  • Recommendation
  • Unknowns stay visible. A gap is shown as a gap, not filled with a guess.
  • “Investor-ready” is earned. A document only gets that label when evidence backs it.

Principles

Your business, your call

  • Nothing changes without your approval

    Morphi proposes. Facts, evidence and new versions of your Business Brain wait for your yes.

  • No invented numbers

    Only numbers and quotes your own words support are recorded. Verdicts come from the rule you set.

  • You own your data

    Export everything or delete your account at any time, from your account page.

  • Hosted in the EU

    Stored data stays on EU servers; AI and e-mail providers process what they need under EU safeguards — see Privacy.

Find the one test your business needs next

Start with a conversation. Morphi asks, you answer, and your Business Brain takes shape.

Sign in with your invite